AUDI eKurzinfo

Challenge

After the success of the Audi eKurzinfo app for the Audi A1, which was nominated for the 2013 GSMA Global Mobile Awards for Best Mobile Solution for the Automotive Industry, Audi wanted to extend the availability to the new Audi A3. In the future, Audi and Metaio both see visualization technology decreasing the need for lengthy, costly and complex user manuals. Car owners should be able to access information instantly and directly from the car itself.

Solution

The new extended app recognizes over 300 individual elements of the Audi A3 – from the insignia on the windshield wipers and entertainment system to actual engine components under the hood – in order to return relevant how-to information or even virtual overlays of maintenance instructions, animated in real-time and in 3-D. Metaio’s cloud-based architecture pushes digital information directly to the device, meaning the user will never have to update the app.

Using Metaio’s latest 2-D and 3-D augmented reality tracking technology, the user positions the camera of the mobile device directly over the individual vehicle elements, instantly detecting and returning information on the desired subject. For example, after scanning the engine compartment the app would return information and an animated overlay showing how to locate the engine coolant and refill it to the appropriate level.

The Audi eKurzinfo app is available in English, German and Japanese.

Conclusion

The new design of the Audi A3 eKurzinfo app brings the most intuitive user experience with it. Interactive Augmented Reality manuals are the future of customer services.

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