The marketing introduction of the PHANTOM into the Russian market provided Gillette with an extraordinary campaign.

With the help of the Unifeye Viewer 2.0 technology of metaio the male target group had the opportunity to experience a virtual model of the new wet shaver directly on the advert. During a period of four weeks the advertisement was shown in 12 different magazines (including Men`s Health, National Geographic, Maxim and Pro Sport).

Additionally it took part of the "Popular Mechanics" magazine special issue in September, which presented eight other pages besides the Gillette advertisement that incorporated this technology.

How the Gillette campaign works:

• In case that you did not have the Adobe Shockwave Player installed on your PC already, please click here and follow the installatin guide

• To start the application, please click here 
• Please print the advertise here
• Hold the printout in front of the webcam

How the special of Gilette and Popular Mechanics works:

• In case that you do not have the Adobe Shockwave Player installed on your PC already, please click here and follow the installatin guide

• To start the special, please click here
• For the special, please print out this image
• Hold the printout in front of the webcam

System requirements:

• Windows XP  / Vista / Mac OS
• Current Updates for the graphics card
• 2 Ghz CPU (Dual Core recommendet), 512 MB RAM
• USB Webcam