In December 2008, MINI successfully launched the first cross media web-campaign with the Augmented Reality technology from metaio. For this campaign a print-ad was spread in the German magazines 'Auto BILD' and 'Werben & Verkaufen' pointing to the MINI Online-Special at http://mini-origin.ar-live.de The ad itself works as an optical reference for the web based AR-software. As soon as a user shows the print ad to the live-video of a webcam, the 3D model of the new MINI convertible is revealed live and in 3D.

Try it!

• Go to: http://mini-origin.ar-live.de
• Install the browser Plug-In on your PC (works in Internet Explorer only)
• Activate your webcam
• Print out the MINI ad here
• Show the ad to your webcam
  
  

System requirements:

• Internet Explorer 6 or higher
• Windows XP / Vista
• USB Webcam