2012 is the year of print AR! Around 15 million junaio-enhanced magazine issues are delivered every month: scan channels for ads, brochures, billboards and flyers are going live daily. So we’re pleased to introduce the new COVER magazine – a monthly fashion magazine in Germany from Burda Publishing house – including a state of the art AR experience. The first issue contains a supplement offering a real augmented shopping experience. Models present the products on a digital runway and users can order them by just one click.

The 155-year-old US magazine The Atlantic has partnered with junaio and brings Augmented Reality to three isues of the magazines. Beginning with the July/August "Big Ideas" issue, readers were prompted to scan pages that contain red "Extras" icons like Anne-Marie Slaughter's cover story, "Why Women Still Can't Have It All," which activates a video interview with her and The Atlantic's Hanna Rosin. Overall there are seven add-ons throughout the first issue- pick up a copy today and give it a try!

junaio goes BUNDESLIGA! Werder Bremen, one of the most popular soccer clubs in German Bundesliga, just presented their fan magazine for the upcoming season to around 30.000 Fans at the Werder Bremen fan day. The main part of the Magazine is the introduction of the whole team including all new players who joined Werder during the summer break. Using junaio readers now can hold up their smartphone and see the printed pages come alive. Some of the players demonstrate their skills with the ball; others are just having fun. Have a look on your own!

• GAMESTAR readers could win a ticket to gamescom with Augmented Minds and junaio
• Use the new Expedia channel in junaio to find the best deals on hotels wherever you are!
• junaio now contains all branches and ATM´s of Münchner Bank in Bavaria
• New junaio channel metroplolradruhr shows the location of rental bike stations all over Germany
• ARWorks created a junaio Game for Telekom-Shops in Hungary
• Thanks to the new Bookatable channel junaio users are able to find and reserve a table in their favorite Restaurants

Finally one of the most useful applications for AR just launched - IKEA decided to enhance their catalogue for 2013 with 43 pieces of augmented and activated content. Apple and Android Users can just download the official IKEA App and start to scan! Find more info on our blog!

Probably most of you noticed already that junaio has a complete new look & feel since the end of June. After a long time of hard work we finally were able to bring junaio to the next level - a completely revised and more intuitive user interface, a much more flexible technical infrastructure for developers including the possibility to create game logics and advanced interaction concepts, and last but not least the junaio home channel which offers instant augmented content right after launching junaio. We definitely have to thank you all for your very valuable support and your positive feedback after the launch of junaio 4.0!

Learn more about junaio 4.0!

This fall we will host our annual insideAR conference in Munich, making three successful years of showcasing the latest in augmented reality technology. The renowned event will happen on 1-2 October 2012 and we are very happy to invite you to join the most professional business-minded event in Augmented Reality and mobile high-tech. Find the latest info about speakers, sponsors and tickets on www.metaio.com/insideAR