Press Release

metaio and will.i.apps deliver Black Eyed Peas app

THE BLACK EYED PEAS DEBUT IN WORLD'S FIRST 360-DEGREE MOBILE MUSIC VIDEO CREATED BY will.i.apps

New "BEP360" App for iPad, iPhone and iPod touch Takes Fans Inside "The Time (Dirty Bit)" with 360-Degree Motion Control and Augmented Reality Developed by Peas Front Man will.i.am

LOS ANGELES January 24, 2011 - Music industry pioneer and front man of The Black Eyed Peas, will.i.am, today announced the iTunes App Store launch of BEP360, an iPad, iPhone and iPod touch app that immerses fans in a 360 degree universe of the legendary music group. Featuring the world's first 360-degree view music video ("The Time 360"), BEP360 features the song "The Time (Dirty Bit)," the first single from new CD, "The Beginning", now available on Interscope Records.

BEP360 is the first release from will.i.apps, will.i.am's new digital media production entity dedicated to pioneering and producing application-based entertainment experiences. BEP360 is the first in a line of upcoming applications that will converge the worlds of creativity, music and advanced digital technologies.

Thirty years after the first music video aired on MTV, the will.i.apps team has reinvented how fans can be further immersed in the world of their favorite artists by pointing and swinging an iPhone, iPod touch or iPad around a 360-degree axis that then changes the point of view. An entirely new form of music video, BEP360 uses digital teleportation to take fans deeper inside the world of The Black Eyed Peas. A demo of BEP360 app featuring The Black Eyed Peas and the making-of behind the scenes video can be seen at: www.williapps.com.

"will.i.apps and the BEP360 app have been established to help artists tap into the potential of our hyper-connected mobile world and bring fans deeper inside the music far beyond a four minute audio recording. It's a unique and completely new way to experience 360 degree music immersion that will bring artists and fans closer together," said will.i.am.

Key Features of BEP360

  • Point iPad, iPhone and iPod touch device at the cover artwork of the band`s latest album, The Beginning (Interscope Records) and watch augmented reality take form with BEP avatars dancing to the beat
  • Direct a virtual photo session with Fergie, will.i.am, apl.de.ap & Taboo allowing users to capture their own shots and share them.
  • Stay up to date on everything about the Peas via an aggregated Twitter feed
  • Play an addictive Peas-inspired puzzle game
  • View pictures and comments posted by other BEP360 app users on a virtual earth

The BEP360 app is available for $2.99 from the App Store on iPhone, iPod touch and iPad, or at: www.bit.ly/bep360app.

will.i.apps partnered with metaio to facilitate the cutting edge augmented reality experience bringing the Peas into the fans world. 3D360, the technology leader in 3D360 video was also part of the team that pioneered this ground breaking platform allowing capture, and then play back of the unique 360 degree video. "We are thrilled to have the opportunity to allow fans to get closer to The Black Eyed Peas and realize will.i.am's vision of the first mobile 3D360 music video," commented 3D360 CEO Myles McGovern.

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About will.i.apps

will.i.apps (www.williapps.com) is a digital media company focused on delivering ground- breaking entertainment applications for mobile devices.  Co-founded by music industry pioneer, producer and The Black Eyed Peas front man will.i.am and Edo Segal of Futurity Ventures, a New York-based Innovation Engine, will.i.apps partners with leading artists to bring their creative universes to life by embracing the power of mobile apps.  Fans can also visit  www.blackeyedpeas.com/apps to learn about future BEP360 apps.

About Metaio

The worldwide leader in Augmented Reality (AR) research and technology, Metaio develops software products for visually interactive solutions between the real and the virtual world. Based on the Metaio Augmented Reality platform, digital and 3-D content can be integrated seamlessly into the real world through the user’s camera view. Serving over 80,000 developers and powering over 1,000 apps for enterprise, marketing, retail, publishing and industrial cases, over 30 Million consumers use Metaio’s AR software. Learn more at www.metaio.com

Contact for will.i.apps

Sallie Olmsted

Rogers & Cowan
solmsted@rogersandcowan
Phone: 310-854-8124

Contact Interscope

Hillary Siskind

Interscope
hillary.siskind@umusic.com
Phone: 212-841-8055

Contact USA

Trak Lord

PR & Marketing Manager
metaio, Inc.
trak.lord(at)metaio.com

Phone: +1 415 814 3594

Contact EMEA

Anett Gläsel-Maslov

Manager PR & Social Media
metaio GmbH
anett.glaesel-maslov(at)metaio.com
+49 (0)89/5480-198-40

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