Press Release

Metaio & Audi AG Release Interactive Augmented Reality Manual

Munich & San Francisco, 12 August 2013: Metaio, world leader in augmented reality (AR) software and solutions, and AUDI AG, global leader in luxury vehicles, today announced the release of the Audi A3 eKurzinfo augmented reality mobile application, available for free download on iOS devices.

After the success of the Audi eKurzinfo app for the Audi A1, which was nominated for the 2013 GSMA Global Mobile Awards for Best Mobile Solution for the Automotive Industry, Audi AG has extended the availability to the new Audi A3.

The new app can recognize over 300 individual elements of the Audi A3 – from the insignia on the windshield wipers and entertainment system to actual engine components under the hood – in order to return relevant how-to information or even virtual overlays of maintenance instructions animated in real-time 3-D. Metaio’s cloud-based architecture pushes digital information directly to the device, meaning the user will never have to update the app.

The new design of the Audi A3 eKurzinfo app brings the most intuitive user experience with it: using Metaio’s latest 2-D and 3-D augmented reality tracking technology, the user positions the camera of the mobile device directly over individual vehicle elements, instantly detecting and returning information on the desired subject. For example, after scanning the engine compartment, the app would return information with an animated overlay showing how to locate the engine coolant and refill it to the appropriate level.

The Audi eKurzinfo app is available in English, German and Japanese.

In the future, Metaio sees visualization technology decreasing the need for lengthy, costly and complex user manuals. Car owners should be able to access information instantly and directly from the car itself.

“After the remarkable success of the first version of the eKurzinfo application, we are delighted to continue our partnership with the Audi AG. We see enormous potential in the field of interactive service applications. In the future it will be possible to automatically retrieve the specific information relevant in a certain situation”, Dr. Thomas Alt, CEO of Metaio.

See the image video on YouTube
Download the application here

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About Metaio

The worldwide leader in Augmented Reality (AR) research and technology, Metaio develops software products for visually interactive solutions between the real and the virtual world. Based on the Metaio Augmented Reality platform, digital and 3-D content can be integrated seamlessly into the real world through the user’s camera view. Serving over 100,000 developers and powering over 1,000 apps for enterprise, marketing, retail, publishing and industrial cases, over 30 Million consumers use Metaio’s AR software. Learn more at www.metaio.com

Contact EMEA

Anett Gläsel-Maslov

Manager PR & Social Media
Metaio GmbH
anett.glaesel-maslov(at)metaio.com
+49 (0)89/5480-198-40