Press Release

Metaio and Volkswagen announce MARTA augmented reality service support for new XL1 concept car

Augmented reality makes its way into service centers

Munich & Wolfsburg, 30 September 2013 – Today’s vehicles like the XL1 are characterised by continually growing complexity. This means that service employees will need more extensive support in servicing new vehicles and their innovative functions. The XL1 is a technological frontrunner – not only in its lightweight design, aerodynamics and state-of-the-art drive technology, but in the service area as well. The MARTA project is being presented at the InsideAR Conference, the world's largest Augmented Reality conference in Munich on the 11th of October 2013 by Prof. Dr. Werner Schreiber, Head of Volkswagen Group Research.

The working methods and sequences of work steps used by employees of Volkswagen Service in their everyday work are highly dependent upon a vehicle's equipment and features. To make it easier to manage this growing complexity, employees must be efficiently supported in their work activities. This requires advanced development of the classic repair instructions which show the employee how to perform the tasks of the specific job, step by step, with relevant supplemental information such as the tools to be used, assembly configurations and test specifications.

To achieve these goals, Volkswagen developed a new display system for service information, especially for the XL1, which also provides the information on tablets and shows the service employee the next work steps directly. What is known as the MARTA (Mobile Augmented Reality Technical Assistance) system, which was developed together with the company Metaio GmbH, shows real and virtual parts in three-dimensional relation to one another.

Using the previous approach, the service technician could only call up digital repair guidelines. For the XL1, these guidelines were supplemented by the MARTA augmented reality function which "labels" the individual parts and elements with text and shows work instructions clearly.

When MARTA is called up, the system lists all of the jobs to be performed along with the necessary equipment. Each work task to be performed begins with what is known as an initialisation. The vehicle's silhouette is shown in the display of the mobile end device, and it shows the employee the orientation to be taken in relation to the vehicle. If the silhouette and the camera image of the real vehicle agree, the initialisation is finished successfully. Then the individual context-dependent work steps are shown on the tablet. This gives the employee a new system for identifying work items quicker and more accurately.

Note: You will find this text and images at: http://www.volkswagen-media-services.com

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About Metaio

The worldwide leader in Augmented Reality (AR) research and technology, Metaio develops software products for visually interactive solutions between the real and the virtual world. Based on the Metaio Augmented Reality platform, digital and 3-D content can be integrated seamlessly into the real world through the user’s camera view. Serving over 100,000 developers and powering over 1,000 apps for enterprise, marketing, retail, publishing and industrial cases, over 30 Million consumers use Metaio’s AR software. Learn more at www.metaio.com

Contact EMEA

Anett Gläsel-Maslov

Manager PR & Social Media
Metaio GmbH
anett.glaesel-maslov(at)metaio.com
+49 (0)89/5480-198-40

Contact USA

Jack Dashwood

US PR Manager
Metaio, Inc.
jack.dashwood(at)metaio.com

Phone: +1 415 814-3376

About Volkswagen Group

With its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. In 2012, the Group increased the number of vehicles delivered to customers to 9.276 million (2011: 8.265 million), corresponding to a 12.8 percent share of the world passenger car market.

In Western Europe, almost one in four new cars (24.4 percent) are made by the Volkswagen Group. Group sales revenue in 2012 totaled €193 billion (2011: €159 billion), while profit after tax amounted to €21.9 billion (2011: €15.8 billion).

The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.

Volkswagen Group Communications

Harthmuth Hoffmann

Product Communications
harthmuth.hoffmann(at)volkswagen.de
+49 5361 92 86 99