Unifeye Mobile is a glimpse of the (virtual/real) future - through the viewfinder of your cell phone's camera! With Unifeye Mobile, metaio is developing the first fully-integrated Augmented Reality software for mobile devices. Using modern image processing techniques, 3D content can be visualized in context within live video as recorded by a cell phone's built-in camera. This technique can be used to display virtual product animations, for example, or a navigational guide that is merged into the user's real-life environment. This technique layers 3D animations over 2D graphics on the cell phone's screen, presents virtual highlights superimposed on actual real-life street imagery, or displays animated objects within a real/virtual game. The Unifeye Mobile client software is the key to a fascinating future for an augmented state of reality. Everywhere.

The possibilities:

• Location-based 3D services

• Interactive, personalized museum tour guide

• Mini-games and promotions

• Smart packaging

• Interactive advertising: 3D content can be linked through to print ads or outdoor advertising