Experience Macy’s
Believe-o-Magic in over 800 stores
metaio teamed up with Macy’s, JWT and The Ebeling Group to introduce an Augmented Reality experience to this year’s "Believe" Campaign in every Macy's store in the US. metaio delivered the technology for the "Macy's Believe-o-Magic" app that brings "Yes, Virginia" characters from the holiday special to life in 3-D.








