Challenge
Together with Futurity Ventures and will.i.apps, a new media company focused on delivering entertainment applications for mobile devices, metaio augmented the new Black Eyed Peas album cover, booklet images, and promotional posters distributed for the album's launch with 3D holograms of The Black Eyed Peas. This experience creates a completely new technique for digital media marketing.
Solution
By holding an iPhone up to The Beginning's album cover, fans can watch as animated, 3-D holograms of The Black Eyed Peas characters break-dance and freeze frame on top of the packaging itself. A chat bubble above their heads reveals their latest tweets. This experience has been optimized to work with all of The Black Eyed Peas posters which are now displayed in popular locations around the country. This application is based on the metaio Mobile SDK.
Conclusion
"It was a pleasure working with metaio to make will.i.am's vision a reality. With this application the tech and music worlds meet head on to deliver a fresh, engaging new experience," says Edo Segal CEO of Futurity Ventures. This experience creates a completely new technique in digital media marketing. The application can be downloaded from iTunes for $2.99.
Facts
- World's first 3D 360 degree mobile music video
- For iPhone 4 and iPod Touch
- AR application connected with Twitter
- Using the metaio Mobile SDK
- Developed in cooperation with Vertigore Games