ProSieben Mobile AR Quiz in a TV show

The first Galileo Smart Quiz

Challenge

Prosieben's popular German television show "Galileo" presents, in collaboration with junaio, the world's first truly interactive TV broadcast. Viewers are able to actively participate and respond to questions in a quiz, receive individual feedback on their results and compare their performance to that of other viewers.

Solution

On January 25th, 2011 the viewers of the German TV show "Galileo" could participate in the interactive Galileo Smart - Next Level Quiz. Using metaio's mobile Augmented Reality browser junaio, users could hold their phones up to the screen during the broadcast to participate in the quiz. The pre-formulated answers were detected via markerless tracking and interactive buttons appeared on the smartphone screens. The users could answer the questions in one click and got direct feedback if their answers were correct or not.

Conclusion of first show

"Galileo" was number one in German twitter trends and because of the AR feature TV ratings shot up to 14% in market share among 14 to 49 year old viewers, which is clearly above average. More than 40,000 unique users took part in the augmented quiz. Furthermore, junaio was the number 1 application in the German iPhone App Store for three days.

The Galileo Smart Series

What started with the first Augmented Reality TV Quiz in 2011 has continued in a series with currently 15 Galileo Smart Quiz Shows in 2013. The visual appearance was updated and the usability improved a lot.With over 1.5 mio participants over time and an established fan community it is a outstanding successful example for a 'Second Screen' application using Augmented Reality technology.