Challenge
Prosieben's popular German television show "Galileo" presents, in collaboration with junaio, the world's first truly interactive TV broadcast. Viewers are able to actively participate and respond to questions in a quiz, receive individual feedback on their results and compare their performance to that of other viewers.
Solution
On January 25th, the viewers of the German TV show "Galileo" could participate in the interactive Galileo Smart - Next Level Quiz. Using metaio's mobile Augmented Reality browser junaio, users could hold their phones up to the screen during the broadcast to participate in the quiz. The pre-formulated answers were detected via markerless tracking and interactive buttons appeared on the smartphone screens. The users could answer the questions in one click and got direct feedback if their answers were correct or not.
Conclusion
"Galileo" was number one in German twitter trends and because of the AR feature TV ratings shot up to 14% in market share among 14 to 49 year old viewers, which is clearly above average. More than 40,000 unique users took part in the augmented quiz. Furthermore, junaio was the number 1 application in the German iPhone App Store for three days. In March 2011 ProSieben broadcast 8 further AR quiz episodes of Galileo and in the future they plan to use AR in several other projects, which can be seen as a clear sign of success for Augmented Reality on TV.
Gallery - Galileo Smart
Facts
- Uses junaio
- First interactive TV broadcast
- TV Ratings shot up to 14%
- Further broadcasts are in production or already planned
- Number 1 in German twitter trends
- Number 1 in German iPhone App Store
- More than 40,000 unique users took part in the quiz
- junaio was number 1 in Downloads on the Appstore in DACH region (Germany, Austria, Switzerland)