For Red Bull, metaio created the Red Bull Formula Face, a brand-new interpretation of a racing series where blinking can make the player win or lose. The game should enable users to play and control the car with just a blink and a turn of the head.
For Nestlé our Mexican partner eria developed an Augmented Reality game for the drink Chamyto in which kids could interact with some of their favorite Chamyto characters.
"We wanted to create an USP," says Tony Cartwright, Advancing Technology Manager at Tigerprint and adds "the aim by the end of 2011 is to have every single of our greeting cards with an AR experience on it."
Together with the world's largest science and technology magazine Popular Science, metaio enhanced the cover of the July 2009 issue with an Augmented Reality animation.
The challenge was to use Augmented Reality to make interaction with the OTTO retail catalog and its products possible. The web-based application allows the user to choose randomly between the pages he would like to look at.
Through an online Augmented Reality application, an interactive hotel presentation is created, combining music and design in a creative new way which fits the hotels target audience. As a special feature, MTV legend Ray Cokes hosts the AR tour through the hotel, introducing the different areas and special features of the nhow Berlin hotel to the users.